Show Introducing the Nike Air Max 90: A Running Shoe Enthusiast FavouriteMany running shoe enthusiasts consider the Nike Air Max 90, launched in 1990, to be the greatest Air Max design ever. Originally referred to as the Air Max 3, the Air Max 90 proved itself worthy of stand-alone distinction and paved the way for a series of Air Max designs. The original Tinker Hatfield-designed Air Max 1 set the stage for what was to come, pulling its inspiration from a controversial inside-out building design and applying it to the shoe. The Centre Pompidou in Paris turned things inside out with its functional and structural elements built on the outside for all to see. Not everyone was a fan, feeling its colossal coloured tubing and exterior escalators didn't fit with its more traditional surroundings. For the Air Max 90, Hatfield was tasked with improving upon its beloved predecessor. He put a bold aesthetic spin on the shoe that has endured for more than 30 years among a growing audience of fans and collectors. Nike Air Max 90: Architecturally Sound DesignThe architect-turned-shoe designer upped the ante on his inside-out concept and dressed the Air Max 90 up even more. "Architecture is, by nature, pretty broad," Hatfield said. "It's both technical and creative, and rich in cultural education." In the original Air Max version, now dubbed "Infrared," Hatfield made sure no one could miss the visible air bubble, emphasising it with a brilliant Infrared window around it. He further refined the design using lighter materials and modernised it with bolder lines and more dominant colours. Besides the aesthetic enhancements, Hatfield improved upon the performance features
Nike Air Max 90 Colourways: Retros to CollabsThere's no denying that the OG Infrared release, which has appeared multiple times since 1990, is the flagship design for the Air Max 90. The combination of White/Black/Cool Grey with Infrared accents creates a showstopping look collectors seek out. Additional colourways, technologies and collaborations have given the Air Max 90 a catalogue to rival any Air Max lines. Though it took 15 years for the Air Max 90 to go retro, Nike was busy pushing out new models of the Air Max silhouette for years: BaconOne of the first and still most popular collabs released in 2004, drawing inspiration from New York's Dave's Quality Meats butcher shop-themed boutique Black VoltDesigned by artist KAWS in 2008, it features a monochromatic black finish with vivid accents Tongue N' CheekFans of UK rapper Dizzee Rascal went crazy for this fresh 2009 version in White/Clear/Metallic Silver/Chalk AtmosThis eye-catching look from 2013 in Duck Hunter Camo certainly didn't go unnoticed, despite its camouflage upper Patta collabAmsterdam-based Patta is arguably the most collaborative of Air Max designs, allowing buyers to customise them with their own unique spin in 2006's Homegrown Pack The Ten collectionWhenever designer Virgil Abloh takes on a silhouette, it creates buzz. The Ten was his first foray into the Air Max 90, and he's since added more Air Max 90 designs from his Off-White label It's not just collaborations that strike a chord for lovers of the Air Max 90. There's the addition of Hyperfuse technology in 2012. The Nike Air Max 90 Essential release featuring a one-piece mesh upper. There's a design paying tribute to the P-40 Warhawk fighters from World War II. The list goes on, with trail-inspired themes like Sertig, Camowabb and Escape 2, and an EZ slip-on, slip-off iteration of the original. Other models coveted by collectors include:2014: Moon Landing 2108: Spruce Lime retro 2019: Mars Landing, Hufquake, with a skate vibe, and Viotech, which ties to the Nike SB Dunk Cultural Relevance of the Nike Air Max 90George W. Bush had his own Air Pres version of the Air Max 90, and Kanye West made the Independence Day version a running shoe enthusiast favourite. With collabs aplenty, the Air Max 90 has found a home in popular running shoe culture–a home that isn't going anywhere. Nike even celebrates Air Max Day every March 26, the release date of the original Air Max 1, and invites every Air Max line to the party, with the Air Max 90 getting a front-row seat. While the Air Max 1 is known for technological advancements like the visible air bubble, the Air Max 90 propelled the design forward, paving the way for the retros and collabs that followed. |