Dive Brief:
Dive Insight:The delivery competition in QSR just intensified significantly. Delivery adds a layer of accessibility to an already high-demand product — Chick-fil-A is the fastest growing chain in the country, experiencing a 14% sales jump last year alone. Though Chick-fil-A is not a first mover in the quick-service delivery space, it has taken critical future-proofing steps to ensure that it is among the most efficient. The company recently announced plans to open new prototypes in select markets, for example, that are specifically designed for delivered meals. The idea is simply to provide fulfillment-type locations — with no dining rooms or drive-thrus — to ensure that increased off-premise orders do not compromise traditional operations. With 86% of consumers using off-premise channels at least once a month and 28% reporting they order food via delivery more often than they did a year ago, according to Technomic, this seems a savvy innovation. By exerting patience over the process and implementing a test for more than a year, Chick-fil-A had time to nail down the logistics, the food quality piece and the technology integration to minimize the chances of customers having a bad experience, which would be off brand for the chain. One of the biggest risks restaurant brands take when partnering with third-party delivery companies is a loss of control over the customer relationship. However, like Yum! Brands (Grubhub), McDonald’s (Uber Eats) and Burger King (Postmates), Chick-fil-A's move to stick to one aggregate offers a better chance of circumventing that risk. There is a caveat to Chick-fil-A’s delivery rollout — it is only delivering to customers within a 10-mile radius. Although this can seem like a limitation, the decision to set such a parameter was made to maintain food quality standards. French fries have long posed a challenge for QSRs navigating delivery and 90% of DoorDash orders during the pilot phase included Chick-fil-A waffle fries. The 10-mile radius seems to be a wise boundary — 98% of customers who used DoorDash during the pilot reported that the food they ordered was consistent with the quality they expect from Chick-fil-A.
DoorDash, which recently launched its first shared ghost kitchen in Northern California, has snagged a national brand for the commissary space: Chick-fil-A. The Atlanta-based quick-service chain began delivering its classic chicken sandwiches from DoorDash Kitchens earlier this month. The rent-a-kitchen facility in Redwood City, Calif. is designed for restaurant brands looking to expand their off-premise sales in the Silicon Valley without opening a physical restaurant in the pricey region. Chick-fil-A, which has nearby locations in San Jose and Sunnyvale, is now delivering to seven additional Bay Area markets: Atherton, Belmont, Menlo Park, Palo Alto, Redwood City, San Carlos and Woodside.  Luke Pipkin, senior project lead on Chick-fil-A’s Beyond the Restaurant team, said operating out of DoorDash Kitchens is part of a brand initiative to provide more convenience to its customers. "We're continually looking for innovative ways to make the brand more accessible and have been piloting various concepts with food delivery services nationwide since 2018,” he told Nation’s Restaurant News in a statement. “We're excited to continue our partnership with DoorDash by joining its first delivery-focused kitchen and look forward to serving even more guests in the Bay Area.” The partnership comes a year after Chick-fil-A, the third largest restaurant chain in the U.S. in terms of sales, tapped DoorDash for nationwide delivery. The San Francisco-based delivery company said Chick-fil-A has become one of the firm's most popular brands. The top two favorite delivery items are the classic chicken sandwich and the spicy chicken sandwich. DoorDash Kitchens houses four other Bay Area restaurants. Nation’s Giant Hamburgers, Rooster & Rice, Humphry Slocombe and The Halal Guys launched delivery and pick up only services from the 5,000-square-foot facility in mid-October. Chick-fil-A is only offering delivery, for now. The full menu is available during regular Chick-fil-A hours, six days a week. So far, the brand is “performing incredibly well in the kitchen,” which was designed to meet the brand’s needs, DoorDash said. “The demand from DoorDash Kitchens' restaurants has exceeded our highest expectations, and we're thrilled to have another customer favorite enter the space,” Fuad Hannon, head of new business verticals at DoorDash, said in a statement. “This new endeavor with Chick-fil-A is a testament to our strong partnership and joint enthusiasm to find new, innovative ways to reach more customers where they are." DoorDash, founded in a Stanford dorm room in 2013, said the shared kitchen is a test to see if more facilities could be possible in the future. The U.S. market leader in delivery said Chick-fil-A is a “world class” operator that DoorDash can learn from. “Their innovation team is willing to test and try new store formats and delivery concepts, which made them ideal partners,” DoorDash said. Chick-fil-A, which operates more than 2,400 restaurants in the U.S., has been experimenting with a variety of on-demand ordering channels to boost both off-premise and dine-in sales. Last month, the chain launched dine-in mobile ordering systemwide. The new feature, tested last year in 80 restaurants in Florida, Tennessee, Washington state and Northern California, allows dine-in guests to order from the brand’s app to avoid waiting in drive thru or register lines. About 20 locations in seven states, including Colorado and Texas, have also been experimenting with a butler-style button called Kallpod. The call service allows dine-in customers to order more food after they’ve paid for their initial order at the counter by pressing a call button. The system alerts a staffer who can take a customer’s order from the table. “Since introducing Kallpod, we’ve seen our overall satisfaction scores go up about five points over the last seven months, Denver owner Jason Sutton said in a case study. In October 2018, Chick-fil-A opened two delivery only units in Nashville, Tenn., and Louisville, Ky. to test growing demand for carryout and delivery. Those operations are brick and mortar storefronts with no dining room or drive-thru. The operation inside DoorDash Kitchens is different because the chain is renting kitchen space, instead of building its own restaurant. DoorDash Kitchens is part of a growing network of rent-a-kitchen facilities popping up across the country such as Kitchen United, Zuul Kitchens and Cloud Kitchens. This year, Chick-fil-A leapfrogged four spots becoming the country’s third-largest restaurant chain, according to Nation’s Restaurant News Top 200 sales rankings. The chicken chain grew its domestic systemwide sales 16.7% in its latest fiscal year to reach nearly $10.5 billion, putting it behind only McDonald’s and Starbucks. Contact Nancy Luna at [email protected] Follow her on Twitter: @fastfoodmaven Did ChickChick-fil-A is available for delivery at participating restaurants through our national delivery partners – DoorDash, Uber Eats, Grubhub, and Postmates. Chick-fil-A is testing and exploring other delivery partners so that we can continue to expand coverage and availability for our customers.
Can you use chickCan I place my delivery through DoorDash on the Chick-fil-A App? Yes, Chick-fil-A One® members can place orders powered by DoorDash at participating restaurants directly on the Chick-fil-A® App.
Why did ChickOrders may be cancelled for a variety of reasons, such as: The restaurant is closed. The restaurant is out of an item. The restaurant is no longer accepting takeout orders.
What did chickThe Atlanta-based chain is nixing two breakfast staples—decaf coffee and bagels—in to make room for new menu offerings.
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Did they take chick fil a off doordash
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