Roku is furthering its investment in its Live TV platform with today’s introduction of a new “Live TV Zone” that will roll out to the main, left-side navigation on Roku devices. The addition is designed to promote and highlight Roku’s livestreaming options, which include its rapidly growing live TV channel guide, now offering free access to over 200 live channels featuring news, weather, kids’ content, sports, movies, tv shows, Spanish-language programming and more. Show The company first launched its live TV channel guide in 2020 as part of its broader free streaming hub, The Roku Channel, where Roku owners can also stream ad-supported TV shows and movies. At the time, the guide had provided access to over 100 channels from a branded, purple tile that appeared within The Roku Channel. When launched, users could browse through 12 hours of programming information. The experience, which is similar to how pay-TV viewers can browse what’s now airing in their own provider’s guide, helps to make the transition to Roku easier for cord-cutters who are used to turning on their TV and accessing live content. However, it also serves as a way to stream shows, movies, news and more without a paid streaming subscription — an option that may appeal to those looking to save money through cord-cutting. With the live TV service, Roku positioned itself as more of a direct challenger to other free streamers, like ViacomCBS-owned Pluto TV and Comcast’s XUMO. The former, which reached $1 billion in annual revenue last year — about a year ahead of schedule — is an indication of the sizable revenue available in this market. Plus, the rollout of livestreaming has enabled media software maker Plex to grow its business and further fund its mission of becoming a one-stop shop for consumers’ media needs. Roku, meanwhile, generates the majority of its revenue through its platform, not device sales. In other words, largely through advertising inserted inside its free content and content distribution. That’s also the part of the business that’s currently growing. In the most recent quarter, Roku’s platform revenue was up 82% year-over-year, to $582.5 million, while player revenue dropped by 26%, to $97.4 million. Streaming hours in the quarter were also up 21%, to 18 billion, with active accounts (56.4 million) streaming 3.5 hours per day. The company noted, too, that its recent streaming survey found that 61% of users without traditional pay TV still watch live news at least multiple times a week. So this update will play into that demand by making live news easier to access. To get to the new Live TV Zone, you can either scroll down on the left-hand navigation to the “Live TV” option or do a search for “Live TV Zone” from the device. The feature is rolling out starting today.
Moving away from traditional TV packages can be a great way to save money. But if you feel like it's going to limit your options by cutting out live television — and potentially cutting you off from a show that's still airing — it can be a tough call to make. For those who have a Roku device, however, you still have options to access live TV. For example, you can watch some live TV channels for free via the Roku Channel, or other free channels. You can also watch live TV with a subscription to services like Hulu + Live TV or YouTube TV. Here's what you need to know to start watching live TV on your Roku device. Is the Roku live TV channel free?Roku does offer over 200 free live TV channels via the Roku Channel. That includes content options like live news, weather, sports, food, sci-fi, true crime, children's entertainment, reality TV, and Spanish language content, among others. You can use the Live TV Channel Guide to find the content you're looking for on the Roku channel. How to watch free live TV on the Roku ChannelThe Roku Channel is an app that comes pre-installed on nearly all Roku devices, and lets you stream hundreds of movies and TV shows for free, along with some live TV channels. Just open the app and select Live TV Channel Guide to see them all. Go to the "Live TV" section of the Roku Channel. William Antonelli/InsiderIf for whatever reason you don't have the Roku Channel installed, you can search for it from your Roku's homepage and install it from there. Other Roku channels with live TVBeyond the Roku Channel itself, you have two other options for watching live TV on your Roku device: free live TV channels and subscription-based live TV services. Free live TVHere are some of the free live TV channels that you can watch on Roku:
Subscription-based live TVIf you have subscriptions to the following channels, you can watch them on a Roku device:
Each of these options will give you access to different live TV channels. You'll have to look into the individual costs, as well as what you get for that money, to decide which option is right for you.
Devon Delfino is a Brooklyn-based freelance journalist specializing in personal finance, culture, politics, and identity. Her work has been featured in publications such as The Los Angeles Times, Teen Vogue, Business Insider, and CNBC. Follow her on Twitter at @devondelfino. Read more Read less We may receive a commission when you buy through our links, but our reporting and recommendations are always independent and objective. Is live TV on Roku actually live?Yes. There are plenty of live TV channels available through Roku's Live TV Zone, The Roku Channel and many other third-party options.
Can you get ABC NBC and CBS on Roku?Major network apps on Roku include ABC, NBC and CBS. These let you watch some content for free, but for the latest episodes of your favorite shows, you'll need to sign in with a valid paid TV subscription like a cable TV login. If you have a Roku TV, you can connect an HDTV antenna and access the channels from there.
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Can you watch live tv on a roku
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